Desmond Ofori Appiah, known as Dessy Ocean, launched STACX in early April 2026, a mobile app for content creators to manage brand partnerships. He said he built it after exhausting every alternative on the market.
Dessy Ocean has approximately 290,000 TikTok followers, 154,000 on Instagram, and a combined cross-platform presence exceeding 500,000. Google named him an African Tech Influencer in 2020. He has partnered with Google, TikTok, Samsung, MTN Group, Meta, and the World Health Organisation. He is Ghana's current Tech Content Creator of the Year.
STACX handles the business side of being a creator: brand deal pipeline tracking across stages, deliverable logging for reels, stories, and YouTube integrations, payment tracking with earned, pending, and overdue categories, an AI-powered rate calculator benchmarked against market data, an AI pitch writer for cold outreach, and an invoice generator with multi-currency support including GHS, NGN, KES, USD, GBP, and EUR.
Pricing is freemium. Free for up to 10 brand partnerships. $6.99 per month for Pro. $59.99 per year for Business with unlimited partnerships.
Research from Conectr found that creators lose 30 to 40 percent of potential revenue due to administrative friction and spend up to 15 hours per week on non-creative tasks. STACX targets that friction directly.
Two limitations are worth noting. The app is iOS-only. In Ghana, where Android holds over 80 percent market share, that excludes the majority of potential users. And STACX is a productivity tool, not financial infrastructure. It does not verify creator income for loan applications, connect to MoMo or GhIPSS, or enable a bank to underwrite credit against a creator's revenue. The gap between managing brand deals and making that income bankable remains open.
No Ghanaian creator can walk into a bank with their YouTube analytics and their STACX payment history and get a loan priced against that income. STACX makes the admin easier. The financial bridge has not been built yet.
